THE STARTING POINT
It starts with interviews with your operations and commercial leadership.
CONTACT CENTRE OUTSOURCERS, BPOs & STAFF LEASING
Be in the conversation before it becomes an RFP.
By the time a tender lands, the shortlist is usually set and the criteria are someone else’s. We get your point of view in front of the people who shape it, months earlier.
When the RFP arrives, the decision is mostly made. You are being asked to price it.
The brief gets written in someone else’s words
Usually the incumbent’s, or whoever has been talking to that buyer for the last year. If your language isn’t in the requirements, you are already answering someone else’s question.
Nothing is on the table except rate
If a buyer cannot tell four providers apart, the only lever left is price. That is a losing argument whether you are onshore or offshore.
Your best proof never leaves the building
The operational detail that would actually win the deal sits with your ops leads and your WFM team. It never reaches a buyer, because nobody ever went and got it out of them.
HOW IT WORKS
Get known by the people who write the shortlist, before they write it.
Whether you are defending a market you already operate in or entering one where you have no presence, the work is the same shape.
Extract
We interview your operations, commercial and WFM leadership. What you genuinely run better, the accounts you have turned around, the problems you have solved that your competitors quietly cannot. Then we read the market for the organisations where that now matters.
Build
Content that proves the claim rather than asserting it. Positioning that survives a procurement conversation, the sector-specific material that gets forwarded internally, and the sales assets your BD team keeps asking for.
Activate
Outreach into named enterprise accounts on the signals that precede a tender, with your point of view attached. The aim is to be a known quantity long before the document goes out.
WHAT WE WATCH FOR
The things that happen before a tender is written.
Contracts do not come up for renewal without warning. Neither do the operational problems that make a buyer start looking.
- A new CX, operations or customer service leader
- A contract approaching its renewal window
- A technology or platform change programme
- Expansion into a new market or product line
- Public service failures, complaints or regulatory pressure
- Merger, acquisition or restructure
- An onshore, offshore or hybrid delivery review
- Funding, investment or a cost-reduction mandate
What you actually get
- A named enterprise account list with the people who matter
- Opportunity briefs on accounts showing pre-tender signals
- Positioning that holds up against procurement
- Proof content built from your own operation
- Multi-channel sequences and executive outreach
- Sales enablement your BD team will actually use
- CRM, tracking and reporting on what is moving
Japanese BPO
A newly created international sales effort, and no international-facing marketing of any kind behind it. We built the function from scratch: positioning for markets where nobody had heard of them, website and conversion journeys, HubSpot and CRM infrastructure, thought leadership, case studies, and the campaign and outreach processes to keep it running.
More than 100 international inbound leads during active campaigning, feeding meetings, proposals and new-business opportunities for the international sales team.
Client work is shown anonymously. Named references available on a call.
Tell us which accounts you want to be known in.
Established in your market, or entering one where you have no presence yet. Say what you are chasing and we will tell you straight whether we can help.