THE STARTING POINT
It starts with interviews with your founders, product and sales leadership.
CX & CONTACT CENTRE TECH / SaaS PROVIDERS
Reach CX buyers before they shortlist.
Enterprise CX deals are lost at shortlist formation, not at demo. We put your point of view in front of the people forming it, in the markets you already sell in and the ones where you have no team yet.
By the time you hear about the deal, three vendors have already shaped what the buyer is looking for.
The criteria are written before you arrive
An RFI is the end of a process, not the start of one. The vendors who were in the room while the buyer was still working out the problem are the ones who set the questions.
Your differentiators are features. Their problem isn’t.
Buyers do not choose on capability matrices. They choose the vendor who described their situation back to them most accurately, and that is a content problem, not a product one.
Marketing built for your home market does not travel
What works in your head office market lands flat somewhere else. Different buying committees, different regulation, different reasons to move, different reference points.
HOW IT WORKS
Be the vendor who understood the problem first.
Selling into a market where you already have a team, or one where you have none yet. Same three stages, different starting point.
Extract
We interview your founders, product leads and the people who actually close deals. What you solve that the category doesn’t, which deals you win and why, and the objections you keep hearing. Then we read the target market for the accounts where that is now live.
Build
A point of view the market has not heard, in the format senior CX and technology buyers actually read. Localised where it needs to be, and built to be forwarded inside an organisation rather than downloaded and forgotten.
Activate
Outreach to named accounts and the people on the buying committee, timed to the signals that precede a selection process. In a new market, we are the commercial presence until you are ready to hire one.
WHAT WE WATCH FOR
The things that happen before a vendor selection starts.
CX technology decisions are slow, political and visible if you watch the right things.
- A new CX, CIO or customer operations leader
- A CCaaS or platform contract nearing renewal
- An announced AI, automation or digital programme
- Public CSAT, complaints or regulatory pressure
- Expansion into a new geography or channel
- Funding, acquisition or consolidation
- Contact centre consolidation or site closure
- Published tenders and procurement notices
What you actually get
- A named target account list with the full buying committee
- Opportunity briefs on accounts showing selection signals
- A point of view, written and defensible
- Content built to travel inside an organisation
- Executive outreach across email, LinkedIn and phone
- Market-entry positioning where you have no local team
- CRM, tracking and pipeline reporting
UK contact-centre software developer
Three successive generations of the company website, alongside content, campaigns and launch material for new products, through a consulting engagement that ran from 2013 to 2024.
We hold no surviving performance data from that period, so we make no numerical claim about it. Eleven years is the claim.
Client work is shown anonymously. Named references available on a call.
Tell us which market you want in, and who you need to reach.
A market you already sell in, or one where you have no team yet. Say what you are trying to do and we will tell you straight whether we can help.