ABOUT

An operator, not an agency.

We came up inside contact centres, outsourcing and recruitment. That is the whole reason this works. We are not learning your market on your budget.

Gareth Willis

Founder, Content2Leads

Where this came from.

It started in-house, leading UK marketing for Teleperformance, then moving into its international marketing function in Paris across around thirty operating companies. After that, building an international marketing function from scratch for a Japanese BPO, and relaunching the European Contact Centre and Customer Service Awards after their acquisition.

Since then, more than fifty businesses across recruitment and labour hire, contact centres, outsourcing, research and technology. The work has run from positioning and content through to standing up outbound teams and keeping them fed, usually alongside the founder, CEO or commercial leadership rather than a marketing department.

Content2Leads is that experience built to be hired. Based in Australia, working across ANZ and the UK, in the markets where we already know the buyers, the language, and the reasons deals are won and lost.

3–5 years

Typical client relationship

15 years

Longest-running client relationship

50+

Companies worked with

HOW WE WORK

Four things we hold to, including the inconvenient one.

We interview before we write

Nothing gets written until we have been through your business with the people who run it. Anyone who skips that step is guessing, and it shows in the first paragraph.

We don’t invent numbers

Every figure we put in front of your market is one we can show you the source of. If a claim cannot be stood up, it does not go out, however good it would look.

We don’t name clients without asking

Our case studies stay anonymous until a client tells us otherwise. The same protection applies to you, for as long as you want it.

We turn work down

If your deal size, your market or your sales capacity means this will not pay for itself, you will hear that on the first call rather than six months in.

Small and senior, with specialists around it.

The interviews, the positioning and the campaign strategy are done by the person you meet. There is no account manager between you and the thinking, and no junior learning your industry on your retainer.

Around that sits a long-standing group of specialists across design, development, copy, paid media, research and outbound, brought in when a programme needs them. Where the work has to run at volume, we have recruited and run outbound teams before and can do it again.

Three kinds of business we know inside out.

Recruitment & labour hire agencies Reach employers before the job ad goes out. READ MORE Contact centre outsourcers, BPOs & staff leasing Be in the conversation before it becomes an RFP. READ MORE CX & contact centre tech / SaaS providers Reach CX buyers before they shortlist. READ MORE

WORKED WITH

Tell us what you’re trying to sell, and who to.

Not sure where you fit? Say what you’re working on and we’ll tell you straight whether we can help.

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