INSIGHTS
What we’re seeing in these markets.
Signals, patterns and arguments that come out of the work. Nothing gated, no email wall. If it is useful it is on the page.
LATEST
One per sector, written from the work rather than for a content calendar.
RECRUITMENT & LABOUR HIRE
Reading a licensing register as a demand signal
Victoria publishes every labour-hire licence granted, renewed, suspended and cancelled, every month. Most of the industry reads it as compliance admin. Here is what it tells you about who is expanding, who is in trouble, and whose host accounts are about to be in play.
READOUTSOURCING
What actually happens in the year before an RFP
By the time a tender document lands, the shortlist is usually set and the criteria were written by somebody else. A walk through the signals that precede a competitive outsourcing process, and where a challenger can still get into the conversation.
READCX TECHNOLOGY
Enterprise CX deals are lost at shortlist, not at demo
Vendors invest in the demo and the proof of concept. The decision that matters happens months earlier, when the buyer is still working out what the problem is and which three names go on the list.
READThe Signal Brief
A short weekly read on what moved in recruitment, outsourcing and CX technology, and what it means for anyone selling into them. Written for people who have to act on it, not for a content calendar.